The report on PropTech trends in Spain for 2024, created in collaboration with The Fringe Labs, highlights how technology is transforming the real estate sector in the country. Among the most relevant changes are the increase in the use of artificial intelligence (AI), which optimizes processes such as lead generation and digital signing, and the growing adoption of mid-term rental models driven by the new housing law. There is also an observed growth in the demand for homes adapted to the needs of the elderly population, which is related to demographic aging.
Economically, the report highlights the challenges of housing accessibility, with price increases outpacing wage growth, making property ownership more difficult, especially for young people. In response to this reality, the real estate sector is turning to innovative solutions, such as tokenization, which allows the ownership of assets to be divided into fractions, facilitating access to real estate investments.
The geographic concentration of the PropTech ecosystem in Spain is also a key point, with most startups located in Catalonia and Madrid. These companies are increasingly focused on offering services aimed at improving operational efficiency and customer satisfaction, through advanced tools such as automated CRM and data integration platforms. However, barriers to technological adoption persist, with cost and lack of technical support being the main obstacles.
In summary, the real estate sector in Spain is undergoing a full transformation thanks to technology, which enables improved efficiency and adaptation to the changing needs of society.
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